The stakes are extremely high for CPG professionals as the 2024 holiday season approaches. The National Confectioners Association reports that 40% of holiday candy purchases are motivated by sales incentives, while an astounding 43% are affected by price. Price placement has never been more important because consumers are actively searching for the greatest offers. In an environment where every small edge can mean the difference between a sale and a pass, the CPG professionals who lean on the gig economy for agile, in-store execution are staying one step ahead.
If you haven’t yet considered the gig economy for in-store tasks like price checks, promotional displays, and repackaging, it’s time to take a hard look. Without putting strain on their current resources, CPG companies can roll out seasonal packaging quickly, guarantee promotional displays adhere to brand standards, and get real-time information with a flexible, on-demand workforce. Here’s why waiting to adopt these tools could mean missing out on serious gains this holiday season, while competitors reap the benefits.
Real-Time Price Checks
In the holiday season frenzy, prices can shift at a moment’s notice, and so can consumer preferences. Shoppers are bargain-hunting more than ever, and without timely price-checks, CPG professionals risk being priced out of the game. With the gig economy, brands can deploy workers to perform price checks in real-time, giving you near-instant access to data that might otherwise take weeks to gather.
Real-time price insights empower you to make quick adjustments, whether it’s matching competitors’ prices or capitalizing on trending products. This holiday season may serve as a wake-up call for brands that still rely on recurring audits: with so much on the line, the ability to adapt quickly can make all the difference in boosting sales and maintaining competitiveness.
Impactful Holiday Displays
Shoppers entering stores during the holiday season are naturally drawn to displays that feel festive, exciting, and in line with the season. However, it can be difficult to set up and maintain high-quality displays, particularly in busy stores with limited staff resources. The gig economy can help close this crucial gap. To make sure displays always look their best and appropriately represent the business, gig workers can be assigned to check, set up, and refresh displays.
According to the National Confectioners Association, 87% of people prefer seasonal packaging to feature shapes, colors, and flavors associated with the holiday season. With gig workers handling these displays, you can rest assured that every store presents your brand in a way that resonates with shoppers. The brands who recognize this power and activate gig resources for in-store displays are already ahead of the game, driving more sales from customers who notice and appreciate quality presentation.
Maximize Flexibility with On-Demand Repackaging
Packaging is more than a functional choice during the holidays; it’s a key part of your marketing strategy. Holiday shoppers want packaging that reflects the spirit of the season, and unique, limited-time designs have the power to drive impulse buys. But ensuring that every store carries the right seasonal packaging—and that it’s always fully stocked—can be a monumental task.
Gig workers can be deployed to handle seasonal packaging updates and make sure that stores are stocked with the right versions for the holidays. They can also adjust displays based on stock levels, ensuring that you’re able to meet demand without disappointing customers. Brands leveraging the gig economy for these efforts can respond to trends and adapt on the fly, a level of responsiveness that traditional staffing models just can’t match.
The Holiday Countdown is On: Don’t Fall Behind
With the holiday rush, every moment matters, and the brands that adapt quickly are the ones that will come out on top. As the competition grows fiercer, CPG professionals who aren’t leveraging gig-based solutions could find themselves at a serious disadvantage. Your competitors may already be using these resources to deliver flawless in-store execution, leaving those who rely solely on traditional methods scrambling to keep up.
Imagine knowing your brand’s price is competitive, your displays are in top form, and your seasonal packaging is perfectly positioned—without stretching your resources to the limit. That’s the power of the gig economy, and this holiday season, it’s the advantage that can set your brand apart. Embrace this agile workforce, execute with excellence, and give your brand the best chance to stand out in the 2024 holiday season. Don’t wait until it’s too late—act now, and watch your brand take the lead in the most competitive season of the year.
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