On July 11th, 2024, while millions celebrated 7-Eleven’s 97th birthday with a free Slurpee®, iVueit embarked on a mission to showcase the power of their survey capabilities. With a keen eye on retail excellence, iVueit conducted a comprehensive survey at 1,000 7-Eleven locations during their Slurpee® Day celebrations. The goal was to demonstrate how fast iVueit can deliver highly valuable insights that help brands, stores, and distributors maintain consistent, high-quality experiences across a widespread portfolio of locations.
Capturing the Slurpee® Day Experience
The survey questions posed to iVueit’s mobile workforce of 400,000+ app users were designed to gather detailed information about Slurpee® Day 2024 promotions and the overall store environment. Here’s what the survey asked the Vuer Network to capture:
Survey question #1
Store Front/Main Entrance: Photos taken straight on, showcasing the main entrance and any Slurpee® Day 2024 branded promotions at Speedway, Stripes, and 7-Eleven locations.
Survey Question #2
Exterior Advertising and Promotions: Individual and wide-angle photos of all exterior advertising, including windows, doors, and sidewalks.
Survey Question #3
Slurpee Machines: Photos of all Slurpee machines on-site, checking for operational status and the presence of the exclusive Children’s Miracle Network Hospitals® cups designed by 7-year-old Champion, Nolan.
Survey Question #4
Interior Advertising and Promotions: Detailed photos of all Slurpee Day 2024 celebration advertising within the store at Speedway, Stripes, and 7-Eleven locations.
Survey Question #5
Checkout Areas: Photos of checkout areas with Slurpee Day 2024 and other promotional materials, noting any donation information for Children’s Miracle Network Hospitals.
Highlights from the Survey
One of the standout features of this year’s Slurpee® Day was the exclusive cup designed by Nolan, a Champion from Children’s Miracle Network Hospitals®. Our survey ensured we captured photos of these special cups, which added a unique and heartfelt touch to the celebration. Additionally, we documented the various ways each store promoted Slurpee Day, from vibrant window displays to eye-catching in-store signage.
The Power of the Vuer Network
Thanks to our nationwide Vuer Network, iVueit was able to gather and analyze thousands of photos in just a few hours. This rapid turnaround time is a testament to the efficiency and reliability of our platform. Retailers and brands benefit immensely from this capability, as it allows them to quickly assess and respond to promotional execution and store conditions across numerous locations.
Benefits for Retail Stores, Brands, and Distributors
Using iVueit, retail stores, brands, and distributors can achieve excellence in several key areas. Here’s how iVueit adds value:
- Planogram Compliance: Ensure all locations adhere to the planned product layouts, optimizing shelf space for maximum sales.
- Inventory Checks: Maintain accurate inventory levels, preventing stockouts and overstock situations.
- Competitor Analysis: Gain insights into competitors’ promotions and pricing, allowing for strategic adjustments.
- Price Checks: Verify pricing accuracy across multiple locations, ensuring competitiveness and compliance with pricing strategies.
- Space Optimization: Efficiently utilize store space to enhance product visibility and customer flow.
- Real-Time Insights: Receive timely, actionable data to make informed decisions quickly.
- Consistency Monitoring: Ensure uniformity in promotional displays and product availability across all locations.
- Customer Experience Enhancement: Identify and address issues promptly to enhance customer satisfaction and loyalty.
- Compliance Verification: Verify that all locations adhere to brand guidelines and promotional standards, ensuring a consistent brand image.
- Cost Efficiency: Reduce the need for costly site visits by leveraging our extensive Vuer network, saving time and resources.
By leveraging iVueit’s transparency powerhouse platform, retailers, brands, and distributors can maintain high standards, ensure consistency, and drive better business outcomes across their operations.
Conclusion
The iVueit survey during 7-Eleven’s Slurpee Day 2024 celebrations showcased the power of our platform in capturing detailed, actionable insights across a vast number of locations. By leveraging our nationwide network, retailers and brands can maintain high standards, ensure consistency, and enhance the customer experience. As the retail landscape continues to evolve, iVueit stands ready to provide the tools and insights needed to stay ahead of the curve.
For more information on how iVueit can transform your retail operations, visit our website or contact us today.