..Searching for unity and harmony? Consumers only need to look as far as the best omnichannel brands. That’s because retailers with a digital and physical footprint are more focused than ever on building a cohesive experience at every touchpoint. That’s good news for shoppers. But it’s challenging for retailers.
To successfully execute on omnichannel initiatives, retailers need insight in the form of easy-to-digest data, on-demand. While there are many apps to track and report on consumer interaction online, there are fewer resources to capture similar data at the brick-and-mortar level. iVueit was created to eliminate the blind spot and provide an effective method to assess and improve the in-store experience.
This is especially valuable as more shoppers gravitate toward buying online and picking up curbside or in-store.
Want to know how customers are navigating your Click and Collect, Grab-and-Go, or other physical fulfillment programs? Simply ask iVueit!
Click and Resolve
iVueit digital technology enables you to see your physical sites and access condition reports from the palm of your hand. You can custom tailor a ‘Vue’ to include any combination of photos, site surveys, or other data for any location in the country. Vues are fulfilled within 24 hours or sooner, making it easy to understand and resolve issues affecting the in-store experience such as:
- Wayfinding – Is there adequate signage? Is it easily visible?
- Accessibility – Is the pickup location (inside or outside) in an intuitive/convenient area? Is it easy to access?
- Staffing – Consumers expect a quick pick-up. Are there lines or a long wait?
- Traffic Control – Is the parking lot congested? Are there designated pull away lanes for orders that take longer to fulfill?
- Health & Safety – Are employees wearing masks? Is social distancing enforced?
- Other Issues – Are there any areas of the property (inside or outside) that need immediate maintenance/repair? (iVueit will escalate a property with an alert to instantly notify you of hazards.)
For a seamless experience between digital and physical, it’s important to study analytics and have eyes on your sites. iVueit enables you to oversee the human touchpoint and ensure both operational efficiency as well as customer satisfaction. Schedule a demo and see for yourself!