Retail FM

signage issues

24 Sep: Illuminated Signage Issues? Be the First to Take Charge.

Illuminated signage represents your brand as far as the eye can see…so long as it’s lit. But we’ve all come across the opposite. Signs with flickering lights, one or two dark letters, or those experiencing a complete outage. It immediately detracts from your brand. And, in some cases, dark letters may even send the wrong message. Routine night audits can be expensive, however. They also tie up resources and take a considerable amount of time — especially if you have a widespread portfolio. Fortunately, there is a better approach.