Kohl’s Night Signage & Lighting

Kohl’s signage & lighting vendor needed a proactive strategy for detecting outages and scheduling repairs in a timely fashion. The audits had to be completed during dark hours, before the store lighting automatically shut off after close. The audit needed to capture signage and lighting around the entirety of the property, including competitor lighting if the site was in a plaza.

• Managing a portfolio dispersed across 49 states poses logistical challenges
• Tight timeframes for completion, occasionally as brief as an hour, intensify urgency
• Ensuring survey quality control is vital to eliminate biased or inaccurate data
• Insufficient internal resources hinder operations after dark, impacting effectiveness
• Budgetary constraints limit additional travel and compensation, creating obstacles in execution

• iVueit curated a survey that captured photos of all Kohl’s building signs, monument signs, loading dock lights, multi-tenant signs, pylon signs, parking lot lights, landscaping lights, wall packs, and canopy lighting – including all side of the entire property.
• The survey requested multiple photos & angles of any sign outages identified on the property
• The survey was dispatched quarterly to the Vuer Network to serve as a proactive site check-in
• iVueit’s quality control experts reviewed every submission, promptly escalating sites with outages or requiring immediate attention.

Results

• Within 24 hours, 29% of the project was accomplished despite the limited timeframe for completion
• At the 72-hour mark, almost half of the project was finished, reaching a completion rate of 43%
• A total of 1,767 Vues were successfully completed across 49 states by a team of 1,280 Vuers
• On average, it took 181.7 hours to complete each Vue